Digital Marketing

How Alibaba Cloud Can Help Gather Clear Consumer Insights

This blog explores how big data can help you improve your digital marketing efforts by building a better understanding of customers through data.

How Companies Use Global Live Streaming to Grow and Adapt

In this blog, we'll discuss how live streaming and video content can extend your business' reach, engage stakeholders and employees and connect with customers around the world.

Building Highly Scalable Marketing Campaigns with Alibaba Cloud

This blog goes over why Alibaba Cloud is a big player in the cloud space, and why you should choose Alibaba Cloud to build highly scalable marketing campaigns.

Making E-Commerce Promotions More Effective - A Guide for SMEs

To stand out in the competitive e-commerce space, SMEs need to embrace a range of novel solutions to capture the attention of online consumers for key shopping events.

5 Foundation Tools for Digital Transformation Revealed

Discover 5 key Alibaba Cloud products that can help power your business' digital transformation by providing you with cost-effective scalability on the cloud.

How to Send Emails Using DirectMail

In this tutorial, we will show you how to send emails easily with Alibaba Cloud DirectMail (DM) service.

Consumer Insights: Empowering Customer 360 and Precision Marketing with Data Intelligence

This article outlines what Alibaba Cloud Consumer Insights solution is, and why you should be thinking about using it in your own business.

Four Key Stages of Digital Transformation for SMEs

The 'why' of digital transformation is no longer in question – what SMEs are dealing with now is how to gain the most out of it with as little disruption as possible.

MaxCompute-based NoxMobi Global Precision Marketing System

In this article, Yang Yang, Senior Architect at NOX, describes the NoxMobi global precision marketing system built based on Alibaba Cloud's MaxCompute.

Optimizing Alimama's Digital Marketing Solution with MaxCompute's Advanced Features

In this article, Liang Shimu, large-scale data processing expert at Alimama, will share typical application scenarios and advanced features of MaxCompute in Alimama's digital marketing solution.